Jo Biddle is the Training and Education Director of the BFA and in this role is involved with the development and updating of new floristry qualifications within the industry. Jo liaises with our 29 College members and keeps them informed about areas of relevance and develops industry competitions throughout the country to help advance knowledge and skills through their students.
After owning a commercial floristry business for several years, Jo studied to English Master and European Master Florist level in Floristry and is also the Academic Director of The Floristry School, Sheffield where she has developed and teaches a range of qualifications, from Level 2 apprentices to Level 5 Master florists.
