John Davidson is the CFO of Tom Brown Wholesale Florists Limited and Interim Chair of the British Florist Association. Now in his thirteenth year at T Brown, he oversees financial strategy and business development for the company and its three affiliates. Drawing on a 18-year career as a stockbroker in the City of London, John combines his love of data and mathematics with a genuine passion for floral products and people. Through his work with the BFA, he is dedicated to fostering a more inclusive, collaborative, and connected floral industry.
