Laura has built a career as vibrant and varied as the floral industry she now champions. Starting out in sales at a young age, she went on to study Law, before pivoting into the fast-paced digital world, helping some of the world’s biggest FMCG brands unlock insights and drive growth. Today, as an Account Director for Smithers-Oasis she is supporting the floral industry, Laura brings her unique blend of commercial expertise, creativity, and passion to an industry she truly loves. With a background that proves careers don’t always follow a straight line, she’s here to inspire others to see the floral industry not just as a profession, but as a thriving, ever-evolving world of opportunity.
“Hi, I’m Laura Black. I started my career in sales, studied and practiced law, then moved into the digital world supporting global FMCG brands. Today, I’m Account Director within manufacturing and importing for the floral industry… a sector I love. My journey hasn’t been traditional, but that’s the beauty of it. The floral world is full of opportunity, and I’m here to show you why it’s such an exciting industry to be part of.”
